About
About
The business behind the look.
Founded in Fashion looks at the business side of fashion: the money, the brands, the rules, and the founders behind them. A place to understand how the industry works, without needing to be on the inside.
For young founders, future operators, and anyone curious about what happens beyond the image.
Three pillars
- Money: What it costs. How it earns.
- Brands: What gets built. Who builds it.
- Rules: How the industry really works.
They describe the territory. Not every post fits one neatly.
Where to find it
On Instagram as @foundedinfashion. Every post is also here, with its slides, caption and date.