Founded in Fashion

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Introduce our brand, our ethos, what the content will look like, how we hope to impact readers

Most fashion coverage is written for the shopper choosing a seasonal color.

A row of identical cream stools with one royal-blue stool placed in a stepped arrangement.

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What this is

The business behind the look.

Founded in Fashion looks at the business side of fashion: the money, the brands, the rules, and the founders behind them. A place to understand how the industry works, without needing to be on the inside.

For the curious, not just the connected

For young founders, future operators, and anyone curious about what happens beyond the image.