<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/xsl" href="/feed.xsl"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Founded in Fashion</title><link>https://foundedinfashion.com/</link><atom:link href="https://foundedinfashion.com/feed.xml" rel="self" type="application/rss+xml"/><description>Founded in Fashion looks at the business side of fashion: the money, the brands, the rules, and the founders behind them. A place to understand how the industry works, without needing to be on the inside.</description><language>en</language><lastBuildDate>Mon, 19 Oct 2026 21:52:15 +0000</lastBuildDate><item><title>Introduce our brand, our ethos, what the content will look like, how we hope to impact readers</title><link>https://foundedinfashion.com/posts/2026-10-15-introduce-our-brand-our-ethos-what-the-content/</link><guid isPermaLink="true">https://foundedinfashion.com/posts/2026-10-15-introduce-our-brand-our-ethos-what-the-content/</guid><pubDate>Thu, 15 Oct 2026 12:00:00 +0000</pubDate><description>Most fashion coverage is written for the shopper choosing a seasonal color.</description></item></channel></rss>